Skip to main content

Five (mostly) free ways to promote your business

We all know that it’s not enough to have our products for sale online, we have to actively promote them. But how do we do this without spending a fortune? Here are five ways to promote your business without spending money on advertising


  1. Using social media effectively
Social media is a great tool to promote your business but to drive your business forward you need to use it efficiently and effectively. Here are a couple of ways you can do this





Check what’s working
You can do this on your facebook business page by accessing your page and clicking on ‘insights’. This shows you, amongst other things, how many people saw your post and engaged with it. See if you can spot a pattern. Do you get more engagement when you share videos? When you ask questions? Is there a time of day that is better to post? You need to check and use this information to make your posts more effective


Scheduling
Use a scheduling tool to set up posts to publish in advance. My favourite tool for this is buffer which allows you to schedule posts for facebook, twitter, linkedin and google+ for free. Remember, if you are selling online you have the opportunity of a global marketplace so schedule some posts in the middle of the night to see if you get responses from other countries.


2. Offer a freebie on a popular blog
There are a number of really popular blogs out there on fashion, make-up, lifestyle etc. Do some research about which your customers are most likely to be reading and approach the blog editor. See if you can provide a competition prize of a piece of jewellery or a set in return for a feature on the blog. OK, so technically not free, it is an affordable way to increase traffic to your website, facebook page etc.





3. Pinning your work on pinterest
Pinterest is a great tool for collecting ideas and inspiration but you can also use it for promoting your products. People visit pinterest to buy and research in 2015 showed that pinners average spend is higher than other social media channels. Pinners often use pinterest to plan their buying and to save the items they want to buy so they can find them again.
You can capitalise on this by
  • making it easy for people to pin your products by having the pin it button on your website
  • pinning your own items on pinterest, ensuring that you are linking to a place the customer can buy from e.g. your website or a third party site like etsy or folksy. Make sure you include all the product information in the pin description



4. Running a jewellery party
I spoke to a regular jewellery school student who ran one jewellery party before christmas and ended up with a large number of orders, including 90 pairs of stud earrings! Either organise it yourself or ask a friend with a lot of connections if they would be willing to host a party. Usually you provide some refreshments and have samples of your work for people to order from. Make sure you get organised and take all the details you need from your customers and be clear about when items can be ready by.



Image from Bling Rocks



5. Approaching a local paper for a feature
I teach the PR for your jewellery business course and we discuss ways to be featured in the press. One of the first things I suggest is trying local papers and publications as they are always on the lookout for local interest stories. Find out who the editor is and prepare a short description of your business and your development, highlighting that you are local. Contact them directly by email if you can (phone the newspaper office to get the email address if it isn’t listed in the paper) and send through a couple of good quality shots of your work. If they are featuring your they will probably also want a photo of you!


What innovative ways have you found to promote your business? Please share what has worked for you by making a comment on this post




Comments

Stay up to date!

Popular posts from this blog

Jewellery inspiration - unusual stone settings

I am pretty addicted to pinterest and love that we have so much access to inspiration as jewellers there. I have recently been drawn to unusual stone settings and I find it useful to consider how the jeweller has done it as it gives me a jumping off point for ideas. Here are a few innovative designs that I love.

Turquoise necklace by Cobalt blue


I love the work of byDaphne Krinos who regularly uses stones in innovative ways. This piece is a round brooch on 18 carat gold


Swarovski crystalactite ring from Maison Margiela

Thomas Giesen - acrylic ring with amethyst ball


Labradorite pendant by Anna Vosburg


Glauco Cambi bracelet with magnetic closure


Odyssey orbital ring earrings by Silversong jewelry


Making a hollow form silver clay ring

One of the benefits of starting the Make A Ring A Month movement is that I get to choose the theme each month! I had already settled on texture as the theme for January and had a good idea of what I wanted my ring to look like. And weirdly it has ended up as I imagined it would (that doesn't often happen!).
I decided to create a hollow form ring because I am a bit obsessed with making box forms at the moment. If you'd like to learn how to do that I suggest taking a look at this online course with Tracey Spurgin.


I then carved into the silver clay to make the texture. I use the dockyard micro carving tools

I kiln fired the ring (I always recommend kiln firing rings as they need the strength of a long hot firing). I fired at 880 centigrade for 1.5 hours. Although I'll add here that I'm pretty sure my kiln is underfiring at them moment meaning that it is heating up to lower than the temperature it states. I need to do a proper kiln test for it but with Art Clay Silver …

I started the ring a month 2019 challenge and it went viral!

There have been lots of jewellery challenges going around for the last couple of years including make a pendant a day, a ring a week, a bird a week etc. I do love these kind of thing but know that committing to making something every day or even every week is just too much for me. So I've been thinking for a while about a monthly challenge, something that would be some work but would still feel do-able.
On new years eve I decided to go for it and set up a Facebook group called Make a Ring a Month 2019. I posted about this group on one jewellery forum on the evening of 31st December and before the new year arrived 30 people signed up! By the next day, we'd hit 100 and we are currently on 189 members from all over the world.
When I first set it up I really didn't know how it would go. I thought that it might be me and about 20 other people that I know. I'm so glad that others have joined in too, it goes to show that it wasn't just me wanting a challenge for 2019.

Th…