We all know that it’s not enough to have our products for sale online, we have to actively promote them. But how do we do this without spending a fortune? Here are five ways to promote your business without spending money on advertising Using social media effectively Social media is a great tool to promote your business but to drive your business forward you need to use it efficiently and effectively. Here are a couple of ways you can do this Check what’s working You can do this on your facebook business page by accessing your page and clicking on ‘insights’. This shows you, amongst other things, how many people saw your post and engaged with it. See if you can spot a pattern. Do you get more engagement when you share videos? When you ask questions? Is there a time of day that is better to post? You need to check and use this information to make your posts more effective Scheduling Use a scheduling tool to set up posts to publish in advance. My favourite too...
by Anna Campbell