Many voices - why you need to know about the marketing funnel Note - this post was written for the London Jewellery School blog Marketing your business is key to your success. However, marketing is not just about telling new customers who you are - there are a number of different groups of customers and potential customers out there that you need to communicate with. The marketing funnel is ‘a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service’. OK, so what does that mean in English! It means that it is rare (but not unheard of) for someone to see your brand and buy from you immediately. Potential customers like to familiarise themselves with who you are and what you offer before they take the plunge and buy. This means that at any one time when you’re marketing you are talking to different people at different stages in the buying process. This is useful to know because it helps structure ho...
by Anna Campbell