Edinburgh jeweller

If you are in business the packaging you market your pieces in is important both aesthetically and practically. Packaging is one of the issues we talk about on the jewellery business courses at LJS and rightly so as it is important. Firstly because you want your work to be presented in the best possible light. Secondly because many of us sell primarily online and we need to ensure that the jewellery arrives in pristine condition anywhere in the world. Here are some things to consider when choosing your packaging. Branding Branding is about having an identifiable look for your business, whether online, on marketing material etc. If you have spent time and money designing a logo, choosing colours, designing your website etc it makes sense to carry this same theme into your packaging. You can do this in a number of ways. Colour The most affordable way to incorporate your branding is to use the same colour packaging as your logo/website colours Logo You could also h...

Sweetie shop jewellery by light boat jewellery , photo by Gary Ullah of craftywebsites  In 2012 I have noticed more and more interest in classes on how to use social media to promote fledgeling businesses. I've been teaching people at the London Jewellery School and at the Mary Ward Centre about how to set up an online business or an online presence for a 'bricks and mortar' business. I am also starting to teach these skills to individuals (for Crafty Websites ), charities etc. As a result of this interest I decided, along with the press officer from the London Jewellery School,  to write a series of blog posts for their  blog on preparing your jewellery business for christmas. I found it helped as a useful checklist for me and the feedback from readers is that it has been useful for others too which is fantastic. The links to the blog posts can be found below. Do you have any advice you would give jewellery makers on preparing for christmas sales? Please add ...