Skip to main content

Preparing your jewellery business for christmas

Sweetie shop jewellery by light boat jewellery, photo by Gary Ullah of craftywebsites
 In 2012 I have noticed more and more interest in classes on how to use social media to promote fledgeling businesses. I've been teaching people at the London Jewellery School and at the Mary Ward Centre about how to set up an online business or an online presence for a 'bricks and mortar' business. I am also starting to teach these skills to individuals (for Crafty Websites), charities etc.
As a result of this interest I decided, along with the press officer from the London Jewellery School,  to write a series of blog posts for their  blog on preparing your jewellery business for christmas.
I found it helped as a useful checklist for me and the feedback from readers is that it has been useful for others too which is fantastic.

The links to the blog posts can be found below.
Do you have any advice you would give jewellery makers on preparing for christmas sales? Please add a comment below if you do. 

Part 1 -craft fairs and markets
Part 2 - the online marketplace
Part 3 - packaging and branding

Comments

Popular posts from this blog

Jewellery inspiration - unusual stone settings

I am pretty addicted to pinterest and love that we have so much access to inspiration as jewellers there. I have recently been drawn to unusual stone settings and I find it useful to consider how the jeweller has done it as it gives me a jumping off point for ideas. Here are a few innovative designs that I love.

Turquoise necklace by Cobalt blue


I love the work of byDaphne Krinos who regularly uses stones in innovative ways. This piece is a round brooch on 18 carat gold


Swarovski crystalactite ring from Maison Margiela

Thomas Giesen - acrylic ring with amethyst ball


Labradorite pendant by Anna Vosburg


Glauco Cambi bracelet with magnetic closure


Odyssey orbital ring earrings by Silversong jewelry


My first Huffington Post blog post

I'm really excited that I have been accepted as a blogger for the Huffington Post. My first blog post was published today and was chosen for the front page of the UK site which was doubly exciting!
The topic of my blog post was 'Why the Uber tribunal ruling could ruin my life' 
Do take a look and let me know your thoughts

2018 Black Friday deals for metal clay jewellers

It's Black Friday again and even before the day arrived there were lots of deals around (and surely more to come). Black Friday is fairly new to the UK but it's always good to look out for a deal! Here are some of the best I've seen for metal clay artists. Do share any I've missed in the comments and I'll add them in

Clay, materials and tools
Cookson Gold has discounts on clay and tools
I haven't seen any other discounts on metal clay but there are a lot of discounts on gemstones and beads out there including Beads Direct and Kernowcraft. Elsilver also have discounts, it's worth checking out their 25% off offer on dies.

Online courses
Jewellers Academy has 50% off their courses including 3 metal clay courses. Tip: buy the bundle with Julia Rai's metal clay charms course and my stone setting torch fired course as it's the same cost as my course on its own! There's also the new Fancy bezels, prongs and bails course by Julia Rai which is great. Use c…