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How Pinterest can help your jewellery business

This blog post was written for the London Jewellery School blog and published on 10th June 2014 What is pinterest? Pinterest is a free online tool that allows you to collect together images of things that interest you. You can create collections (or boards) of visual images (or pins). These images can be uploaded by you or ‘pinned’ from a website and can include videos. Why should I be interested? Pinterest has a couple of uses for the jewellery artist as a designer but primarily the main benefits are as a seller. Recently, pinterest had been getting a lot of press. This is because it is currently producing the most revenue of any social media platform (people see a product they like on pinterest, click on it to find out more and will buy) the average transaction value of someone finding a product on pinterest and buying it is between $140 and $180 (£83-£107) 80% of pinterest users are women One of the benefits over other social media is the way that ...

London Jewellery School tutor profile

I have taught PR for your jewellery business at the London Jewellery School for a few months and am now teaching some beading classes as well. My profile has now been added to the tutor section of the LJS website which is great! The classes I am teaching are Taster classes Make cocktail rings Make chandelier earrings Make a fashion necklace PR for your jewellery business One day class Beginners beading You can see my teaching calendar here

London Jewellery School Members Networking Event

I am pleased to be one of the guest speakers for the London Jewellery School Members Networking Event on Friday 29th June, 6.30-9pm. I will be speaking about using social media to boost your business - no matter whether you are just starting up or an established jewellery business. The event is only available to members but there is still time to join. The cost is only 22 pounds and you receive a lot of benefits including - a free taster class gift voucher (worth 42 pounds) - tickets to networking events (like this one!) - members listing on the LJS website and more Hope to see you there!

New tutor at the London Jewellery School - me!

PR for your jewellery business course The London Jewellery School has a new tutor - me! I am really excited to announce that I will be teaching PR for your Jewellery Business for the London Jewellery School this year. Last year I taught Social Networking for Artists at the Mary Ward Centre. The course was full and will be running again. Social networking and pr are very popular subjects with business owners and, with some helpful tips, you can improve how you promote your business and connect with your customers. So if you want to know how to write an effective press release and who to send it to how to use a business twitter and facebook account effectively to connect with your customers how to promote your products and website Do please book onto this evening taster class. I look forward to meeting you