This blog post was written for the London Jewellery School blog and published on 10th June 2014 What is pinterest? Pinterest is a free online tool that allows you to collect together images of things that interest you. You can create collections (or boards) of visual images (or pins). These images can be uploaded by you or ‘pinned’ from a website and can include videos. Why should I be interested? Pinterest has a couple of uses for the jewellery artist as a designer but primarily the main benefits are as a seller. Recently, pinterest had been getting a lot of press. This is because it is currently producing the most revenue of any social media platform (people see a product they like on pinterest, click on it to find out more and will buy) the average transaction value of someone finding a product on pinterest and buying it is between $140 and $180 (£83-£107) 80% of pinterest users are women One of the benefits over other social media is the way that ...
by Anna Campbell