Jewellery business - five websites to help with selling

This is an edited reblog of a post I wrote for the London Jewellery School blog

This time of year you should be gearing up for some bumper sales for your jewellery business but it can be difficult to find advice and resources if you are working for yourself. I've put together some of my favourite online resources for you in a series of blog posts. In the first of this series, five sites for help with sales and selling

Benchpeg

Keeping up to date with what is happening in the jewellery industry is important and Benchpeg is the best way to do this. Sign up for their newsletter and you’ll get a summary of the news from the industry every week. This includes job vacancies and links to where jewellery stories have been featured in the media.

Design Trust

The Design Trust is a fantastic site in it’s own right but I love the advice column from the Design Doctor. Look through the questions to find just the advice that you need too!

Etsy sellers handbook

Even if you’re not selling on etsy, the seller handbook is a fantastic resource for anyone selling online including advice on photography, branding, pricing, marketing etc.

Stallfinder

Prefer to sell face to face and find craft fairs and markets in your area? Try stallfinder. You enter in your postcode and find events in your area and details of how to apply for a stall.

Google analytics

If you already have a website it is worth using google’s free analytics tool to look at your web traffic, where it is coming from, how long people stay on your site etc. It is a complex tool so you need to spend a bit of time working out what you are looking at but it is invaluable to help you adapt your website, find new places to advertise etc.

Want more help with developing your jewellery business? Why not enrol on one of the London Jewellery School's business classes. From 2.5 hours to 6 days there is a class for all your needs. Have a look at the one day business classes here.

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Silver clay on the BBC

If you are reading this blog then you probably already know that I make jewellery with a material called metal clay. It's not a well known material so I was really pleased to see it featuring on a programme on BBC1. The programme is called Countryfile and a metal clay artist called Emma Mitchell was featured, interviewed by Anita Rani. Emma talked about the mental health benefits of getting out into the countryside and getting inspiration from nature and natural surroundings. They picked leaves and other natural materials and used them to make moulds and silver jewellery. It's fantastic that silver clay was featured on TV as it raises awareness of the material. The metal clay world is quite small but I haven't met Emma yet although she is also teaching at the Y ou Can Make It metal clay conference in March so I am looking forward to meeting her there. You can watch the programme here on the BBC iplayer until 6th March 2018 (but only if you're in the UK unfortun...

Business matters article for Making Jewellery magazine

As part of my role for the London Jewellery School I've been writing the Business Matters column in Making Jewellery magazine for six months now. We've been doing an interview series with jewellers on different aspects of jewellery business. However, this month I am actually featured! I wrote an article on getting press coverage which would be relevant for all small businesses. The magazine is available from Smiths and larger supermarkets so do check it out! It's issue 116, March 2018. This image is shared with permission, copyright GMC publications

Ring a month theme for February 2019

I've been overwhelmed by the number of people being inspired by the Ring A Month challenge. At the time of writing, we have 351 members in the Facebook group and 300 followers on Instagram. If you'd like to join in there's still time! Facebook group https://www.facebook.com/groups/makearingamonth/ Instagram https://www.instagram.com/ringamonth/ I have decided to announce the theme for the coming month a week before the start of the month. This is to give people time to think about their designs, particularly those that are busy and have a lot to fit in. The theme for February 2019 is .... music and lyrics Here are some ideas to get you thinking about how to interpret the theme Be inspired by A song/piece of music you love A specific lyric from a song A style of music e.g. classical, metal, rap, funk etc A musical An instrument/s Music artwork (CD/LP sleeve or music video) A concert you went to (or wish you went to!) A music festival Choose ...

Edinburgh jeweller

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