Skip to main content

Jewellery business - five websites to help with selling

This is an edited reblog of a post I wrote for the London Jewellery School blog

This time of year you should be gearing up for some bumper sales for your jewellery business but it can be difficult to find advice and resources if you are working for yourself. I've put together some of my favourite online resources for you in a series of blog posts. In the first of this series, five sites for help with sales and selling


Benchpeg
Keeping up to date with what is happening in the jewellery industry is important and Benchpeg is the best way to do this. Sign up for their newsletter and you’ll get a summary of the news from the industry every week. This includes job vacancies and links to where jewellery stories have been featured in the media.



Design Trust
The Design Trust is a fantastic site in it’s own right but I love the advice column from the Design Doctor. Look through the questions to find just the advice that you need too!



Etsy sellers handbook
Even if you’re not selling on etsy, the seller handbook is a fantastic resource for anyone selling online including advice on photography, branding, pricing, marketing etc.



Stallfinder
Prefer to sell face to face and find craft fairs and markets in your area? Try stallfinder. You enter in your postcode and find events in your area and details of how to apply for a stall.



Google analytics
If you already have a website it is worth using google’s free analytics tool to look at your web traffic, where it is coming from, how long people stay on your site etc. It is a complex tool so you need to spend a bit of time working out what you are looking at but it is invaluable to help you adapt your website, find new places to advertise etc.

Want more help with developing your jewellery business? Why not enrol on one of the London Jewellery School's business classes. From 2.5 hours to 6 days there is a class for all your needs. Have a look at the one day business classes here.

Comments

Stay up to date!

Popular posts from this blog

Jewellery inspiration - unusual stone settings

I am pretty addicted to pinterest and love that we have so much access to inspiration as jewellers there. I have recently been drawn to unusual stone settings and I find it useful to consider how the jeweller has done it as it gives me a jumping off point for ideas. Here are a few innovative designs that I love.

Turquoise necklace by Cobalt blue


I love the work of byDaphne Krinos who regularly uses stones in innovative ways. This piece is a round brooch on 18 carat gold


Swarovski crystalactite ring from Maison Margiela

Thomas Giesen - acrylic ring with amethyst ball


Labradorite pendant by Anna Vosburg


Glauco Cambi bracelet with magnetic closure


Odyssey orbital ring earrings by Silversong jewelry


Ring a month theme for February 2019

I've been overwhelmed by the number of people being inspired by the Ring A Month challenge. At the time of writing, we have 351 members in the Facebook group and 300 followers on Instagram.
If you'd like to join in there's still time!
Facebook group https://www.facebook.com/groups/makearingamonth/
Instagram https://www.instagram.com/ringamonth/

I have decided to announce the theme for the coming month a week before the start of the month. This is to give people time to think about their designs, particularly those that are busy and have a lot to fit in.

The theme for February 2019 is .... music and lyrics




Here are some ideas to get you thinking about how to interpret the theme

Be inspired by

A song/piece of music you loveA specific lyric from a song A style of music e.g. classical, metal, rap, funk etcA musicalAn instrument/sMusic artwork (CD/LP sleeve or music video)A concert you went to (or wish you went to!)A music festivalChoose a musician, singer or composer you admire…

2018 Black Friday deals for metal clay jewellers

It's Black Friday again and even before the day arrived there were lots of deals around (and surely more to come). Black Friday is fairly new to the UK but it's always good to look out for a deal! Here are some of the best I've seen for metal clay artists. Do share any I've missed in the comments and I'll add them in

Clay, materials and tools
Cookson Gold has discounts on clay and tools
I haven't seen any other discounts on metal clay but there are a lot of discounts on gemstones and beads out there including Beads Direct and Kernowcraft. Elsilver also have discounts, it's worth checking out their 25% off offer on dies.

Online courses
Jewellers Academy has 50% off their courses including 3 metal clay courses. Tip: buy the bundle with Julia Rai's metal clay charms course and my stone setting torch fired course as it's the same cost as my course on its own! There's also the new Fancy bezels, prongs and bails course by Julia Rai which is great. Use c…