Skip to main content

Reblog - a brief guide to selling jewellery online

It's jewellery business week at the London Jewellery School and I have written a few blog posts for them. This is a reblog of one, the original can be found here
They are running a discount on their business courses this week, 20% off bookings made by 28th February (bookings can be made on any available course for the whole of 2015). For the discount email or phone

One of my absolute favourite things is to wake up and find I’ve made a sale in my sleep! It is so satisfying. The options for selling your work, however, can be a bit daunting so here is a brief guide to selling jewellery online.

Firstly, you need to decide on your approach.

I’m just starting out
If you want to test the waters and see how your jewellery sells I would recommend starting out selling through a website like etsy, folksy, misi, dawanda
These sites have differing costs and take a percentage of your sales so you will need to research which is best for you.

Cheapest option. Doesn’t cost much to list a few items and you then only pay when you sell

Sites like these attract buyers who will browse for what they want

You are provided with your own shop url (web address) which you can promote

You can take paypal, credit cards and gift vouchers

Easy to set up your shop and add items, follow the prompts
Some of these sites have become so big that you as a seller can be lost

I plan to sell in volume
If you are expecting to sell large amounts of jewellery then consider a pay monthly option e.g. big cartel. artfire. Here you pay a monthly fee and no percentage charge on your sales

All profit is yours (subject to tax of course!)
If you don’t make many sales it can be a costly option

I want to be featured in a boutique
Selling from a boutique-type website e.g. Not on the High Street is potentially great for sales. They have limited the number of jewellery sellers on their site (unlike other platforms e.g. etsy) and they advertise on television so are well known with shoppers who perhaps aren’t aware of some of the other options.

Excellent opportunity to sell

Capitalise on nationwide advertising
Large joining fee and 25% sales fee plus VAT

It is difficult to get accepted selling jewellery now (so if you are accepted this is a definite plus!)

I want to sell from my own website
Selling from your own website is tempting. It looks very professional but it is the most costly approach both financially and in terms of your time

Most professional looking approach

High level of control
Monthly fee even if you’re not selling anything

You are responsible for driving all traffic to your website, you don’t have the benefit of people being attracted to the site to start with

With all the above approaches don’t make the mistake of thinking that once you have some items out there for sale that people will find you. You need to promote your business both face to face and online to drive traffic to your shop. If you need help with planning how to do this why not join us on one of our business courses

PR for your jewellery business (taster class, 1 evening)
Getting your business seen on Google (taster class, 1 evening)

Please note, all details were correct at the time of writing. Selling sites may change their terms and conditions so do check before signing up


Stay up to date!

Popular posts from this blog

Jewellery inspiration - unusual stone settings

I am pretty addicted to pinterest and love that we have so much access to inspiration as jewellers there. I have recently been drawn to unusual stone settings and I find it useful to consider how the jeweller has done it as it gives me a jumping off point for ideas. Here are a few innovative designs that I love.

Turquoise necklace by Cobalt blue

I love the work of byDaphne Krinos who regularly uses stones in innovative ways. This piece is a round brooch on 18 carat gold

Swarovski crystalactite ring from Maison Margiela

Thomas Giesen - acrylic ring with amethyst ball

Labradorite pendant by Anna Vosburg

Glauco Cambi bracelet with magnetic closure

Odyssey orbital ring earrings by Silversong jewelry

Making a hollow form silver clay ring

One of the benefits of starting the Make A Ring A Month movement is that I get to choose the theme each month! I had already settled on texture as the theme for January and had a good idea of what I wanted my ring to look like. And weirdly it has ended up as I imagined it would (that doesn't often happen!).
I decided to create a hollow form ring because I am a bit obsessed with making box forms at the moment. If you'd like to learn how to do that I suggest taking a look at this online course with Tracey Spurgin.

I then carved into the silver clay to make the texture. I use the dockyard micro carving tools

I kiln fired the ring (I always recommend kiln firing rings as they need the strength of a long hot firing). I fired at 880 centigrade for 1.5 hours. Although I'll add here that I'm pretty sure my kiln is underfiring at them moment meaning that it is heating up to lower than the temperature it states. I need to do a proper kiln test for it but with Art Clay Silver …

I started the ring a month 2019 challenge and it went viral!

There have been lots of jewellery challenges going around for the last couple of years including make a pendant a day, a ring a week, a bird a week etc. I do love these kind of thing but know that committing to making something every day or even every week is just too much for me. So I've been thinking for a while about a monthly challenge, something that would be some work but would still feel do-able.
On new years eve I decided to go for it and set up a Facebook group called Make a Ring a Month 2019. I posted about this group on one jewellery forum on the evening of 31st December and before the new year arrived 30 people signed up! By the next day, we'd hit 100 and we are currently on 189 members from all over the world.
When I first set it up I really didn't know how it would go. I thought that it might be me and about 20 other people that I know. I'm so glad that others have joined in too, it goes to show that it wasn't just me wanting a challenge for 2019.