Monday, 26 September 2016

Screen test for Create and Craft TV

I have an exciting day ahead today as I am travelling up to the Create and Craft TV studios for a screen test! 
I have been asked to do some live TV demonstrations of stone setting with metal clay on behalf of Jewellery School Online, who have sold kits and video how to guides on Create and Craft before.
The screen test is to make sure I can speak on camera and do clear demos I think. If I pass I will share the date of my live TV debut on the blog!

I'll be instagramming my day so if you'd like to see how I'm getting on you can follow me here.

Friday, 23 September 2016

Sign up to be first to know about the UK metal clay conference 2017

I'm beyond excited to announce that I will be teaching at the You Can Make It UK residential metal clay conference, 24th-26th March 2017. 
There are metal clay artists travelling in from all over the world including
Wanaree Tanner
Anna Mazon
Julia Rai
Tracey Spurgin
Joy Funnell

To be in the know use this link to sign up for updates about the conference
I will post on the blog when the YCMI website is up and running and let you know about the classes I'll be running.

Thursday, 15 September 2016

Making a statement - Innovative jewellery packaging

If you are in business the packaging you market your pieces in is important both aesthetically and practically.

Packaging is one of the issues we talk about on the jewellery business courses at LJS and rightly so as it is important. Firstly because you want your work to be presented in the best possible light. Secondly because many of us sell primarily online and we need to ensure that the jewellery arrives in pristine condition anywhere in the world.

Here are some things to consider when choosing your packaging.

Branding
Branding is about having an identifiable look for your business, whether online, on marketing material etc. If you have spent time and money designing a logo, choosing colours, designing your website etc it makes sense to carry this same theme into your packaging. You can do this in a number of ways.

Colour
The most affordable way to incorporate your branding is to use the same colour packaging as your logo/website colours

Logo
You could also have your logo printed onto your boxes/bags etc. This is a great idea as customers are likely to keep these and so will have a reminder of your business name and will hopefully be repeat buyers.



Pouches versus jewellery boxes
This is an interesting debate. I started out using jewellery boxes for my pieces but I had some feedback from a celebrity client that a pouch would have been preferred. I was surprised at this as I had sourced a lovely wooden box for this commission and was really pleased with how the piece looked in the box. However, I was told that this actress had a lot of jewellery and the jewellery box wouldn’t fit in her storage area so was given to her children to play with! Since this experience I send pieces out in these anti-tarnish pouches rather than boxes, unless a box is requested. This has also helped cut the cost of postage as boxes can be bulky and heavy.

Postage


The Tiny Box Company (and others) sell boxes designed to be sent via large letter post in the UK. This does cut the cost of postage significantly so is worth a look. These can also be customised with your logo.

Innovations in packaging
I have really enjoyed looking at some of the innovative packaging ideas that jewellery designers use. I hope you also feel inspired by these ideas
















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