If you are in business the packaging you market your pieces in is important both aesthetically and practically. Packaging is one of the issues we talk about on the jewellery business courses at LJS and rightly so as it is important. Firstly because you want your work to be presented in the best possible light. Secondly because many of us sell primarily online and we need to ensure that the jewellery arrives in pristine condition anywhere in the world. Here are some things to consider when choosing your packaging. Branding Branding is about having an identifiable look for your business, whether online, on marketing material etc. If you have spent time and money designing a logo, choosing colours, designing your website etc it makes sense to carry this same theme into your packaging. You can do this in a number of ways. Colour The most affordable way to incorporate your branding is to use the same colour packaging as your logo/website colours Logo You could also h...